RAMA ELKOMY

Marketing Manager
Nasr City, EG.

About

Dynamic Marketing Manager with eight years of progressive experience, leveraging a foundational background in Biotechnology to drive data-informed strategic planning, brand development, and high-impact digital marketing initiatives. Proven ability to launch successful projects, implement innovative strategies, and optimize campaigns to significantly boost brand visibility, engagement, and revenue across diverse markets. Expert in cross-functional collaboration and market trend analysis to achieve measurable business growth.

Work

YOUSRY GROUP /MEDIA FACTORY
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Marketing Manager

Cairo, Cairo, Egypt

Summary

Currently leading comprehensive digital marketing strategies and initiatives across Egyptian and Kuwaiti markets to enhance brand visibility, engagement, and maximize ROI.

Highlights

Developed and executed comprehensive digital marketing strategies, significantly enhancing brand visibility and engagement across multiple client portfolios.

Led end-to-end digital marketing initiatives, including content creation, advanced SEO, targeted PPC campaigns, and robust social media management.

Collaborated effectively with cross-functional teams to align marketing projects with overarching business objectives, ensuring seamless execution.

Analyzed intricate market trends and consumer behavior to identify and capitalize on growth opportunities in both the Egyptian and Kuwaiti markets.

Managed and optimized substantial marketing budgets, consistently maximizing ROI on digital campaigns through strategic allocation and performance monitoring.

SPEED MARKETING & ADVERTISING AGENCY
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Marketing Manager

Cairo, Cairo, Egypt

Summary

Directed and implemented annual marketing strategies across online and offline channels, driving business growth and leading product launches for diverse clients.

Highlights

Developed and executed annual marketing strategies across online and offline channels, boosting performance and maximizing business growth for multiple clients.

Led the successful launch of new product lines, overseeing comprehensive branding, messaging, and multi-channel rollout strategies.

Created and built unique brand identities and concepts for various clients from scratch, ensuring distinct market positioning and visual appeal.

Delivered strategic consultation sessions, guiding clients' marketing decisions and campaign directions based on in-depth market research and consumer insights.

Led and executed high-impact influencer marketing campaigns that consistently exceeded engagement KPIs, driving significant brand awareness and reach.

EMPORIA MARKETING AGENCY
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Marketing Manager and Business Development

Cairo, Cairo, Egypt

Summary

Developed and led 360° marketing campaigns for clients across Egypt and the Gulf, while simultaneously driving new business opportunities and client relationship management.

Highlights

Developed and led comprehensive 360° marketing campaigns (digital and on-ground) for diverse clients across Egypt and the Gulf region.

Oversaw content creation, media buying, SEO/SEM, and cross-platform social media management, ensuring consistent brand identity and messaging across all touchpoints.

Identified and pursued new business opportunities across Egypt, UAE, and KSA markets, building and maintaining strong relationships with corporate clients.

Created custom proposals and pitch decks that secured new clients, collaborating with creative and media teams to ensure high client satisfaction and retention.

Analyzed campaign KPIs and prepared performance reports, optimizing future efforts and demonstrating measurable improvements in client campaign effectiveness.

YOL LEBANESE MARKETING AGENCY.
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Marketing Manager

Cairo, Cairo, Egypt

Summary

Managed integrated marketing campaigns across digital and on-ground platforms, leading branding initiatives and providing strategic guidance to clients.

Highlights

Developed and executed integrated marketing campaigns across digital and on-ground platforms, achieving client objectives and market positioning.

Led branding initiatives from concept creation to go-to-market plans for new clients, establishing strong brand identities and messaging.

Managed all client accounts, providing end-to-end service and personalized solutions that consistently met business goals.

Designed storyboards and managed production for marketing videos and photo shoots, ensuring alignment with creative direction and campaign messaging.

Executed and optimized influencer marketing campaigns, from talent selection to performance tracking, enhancing brand reach and engagement for clients.

CATCH IF YOU CAN (FASHION BRAND)
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Marketing & E-commerce Consultant

Cairo, Cairo, Egypt

Summary

Consulted on all aspects of marketing and e-commerce for a fashion brand, focusing on strategy, content, and performance optimization.

Highlights

Handled all marketing aspects, from strategy development and campaign execution to performance tracking, ensuring cohesive brand messaging.

Managed content creation and posting across all social media platforms, maintaining brand consistency and driving engagement.

Developed and implemented e-commerce strategies, resulting in increased online sales and improved customer retention.

Provided strategic consultation on seasonal collections, including product positioning, visual styling, and promotional timing to maximize market impact.

Analyzed digital performance metrics and provided actionable insights, optimizing campaigns for improved ROI and engagement.

LA LUKKA FASHION STORE
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Marketing Executive

Cairo, Cairo, Egypt

Summary

Executed comprehensive marketing plans and managed digital presence for a fashion store, enhancing brand loyalty and online user experience.

Highlights

Managed website design, content strategy, and SEO, significantly enhancing online presence and user experience.

Developed and executed comprehensive marketing plans and brand strategies, aligning with key business goals to drive market penetration.

Conducted in-depth market research and trend analysis, identifying evolving consumer behavior and industry shifts to inform strategic campaigns.

Oversaw all social media platforms, ensuring consistent brand voice and visual identity across channels to boost engagement.

Researched customer and competitor data to develop customized marketing strategies, leading to a 20% increase in brand loyalty in the region.

AES STUDIO
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Marketing & Brand Manager

Cairo, Cairo, Egypt

Summary

Led branding and marketing initiatives for diverse clients, strengthening digital presence and translating brand strategies into effective go-to-market plans.

Highlights

Led website design, content management, and SEO efforts, strengthening digital presence and optimizing user engagement for clients.

Developed and implemented branding and marketing strategies that aligned with company vision and market goals, driving awareness and conversion.

Translated brand strategies into actionable go-to-market plans, including messaging, visuals, and launch roadmaps across various client projects.

Directed creative development, producing compelling campaigns that drove audience action and engagement, ensuring strong brand impact.

Led branding from scratch for clients in diverse sectors (e.g., cafés, clinics), developing full brand identities from name and logo to tone of voice and concept.

SPEED MARKETING & ADVERTISING AGENCY
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Integrated Marketing & Client Relations Manager

Cairo, Cairo, Egypt

Summary

Developed and executed strategic marketing plans to increase brand awareness and drive qualified leads, while managing client relations and ensuring organizational alignment.

Highlights

Developed and executed strategic marketing plans and tactics, significantly increasing brand awareness and driving qualified leads across online and offline channels.

Led marketing campaigns from ideation to execution, ensuring alignment with brand positioning and business objectives to maximize impact.

Created and implemented sales strategies that converted leads and drove revenue growth across diverse channels, exceeding targets.

Handled client accounts professionally, providing personalized support, consultation, and tailored solutions to meet specific business goals.

Monitored market trends, analyzed consumer behavior, and tracked competitor activity to guide data-driven decisions and optimize marketing strategies.

VIVA1960 FASHION HOUSE.
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Marketing Performance Executive

Cairo, Cairo, Egypt

Summary

Managed comprehensive marketing plans, website content, and events for a fashion house, contributing to significant sales growth and performance visibility.

Highlights

Developed and implemented comprehensive digital and offline marketing plans and strategies, aligning initiatives with business goals.

Managed the company's website content, updates, and SEO performance, enhancing online presence and user engagement.

Planned and executed marketing events and brand activations, driving visibility and customer engagement.

Built and presented performance reports with key marketing KPIs, contributing to a 15% increase in year-over-year sales.

Developed a data-driven analytics dashboard that improved ROI reporting and led to a 60% increase in campaign performance visibility.

EVENT PLANNER AT TONY EVENTS
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Event Planner

Cairo, Cairo, Egypt

Summary

Coordinated and executed various events, ensuring seamless logistics and high participant satisfaction.

Highlights

Managed end-to-end event planning and execution, from concept development to post-event analysis, ensuring successful outcomes.

Coordinated with vendors, venues, and suppliers to secure optimal resources and services within budget constraints.

Developed detailed event timelines and schedules, ensuring all activities were executed efficiently and on time.

Managed on-site event operations, troubleshooting issues and ensuring a positive experience for all attendees.

Implemented promotional strategies to maximize event attendance and engagement.

TRIPLE-A MARKETING AGENCY
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Digital & Traditional Marketing Specialist (Planning & Strategy)

Cairo, Cairo, Egypt

Summary

Specialized in digital and traditional marketing planning and strategy, optimizing media buying and ensuring cohesive brand presence across platforms.

Highlights

Collaborated with the development team to integrate marketing objectives across digital platforms, enhancing user experience and functionality.

Managed website design, content updates, and SEO, improving brand consistency and supporting marketing goals.

Led social media management, including content planning, posting, engagement, and performance tracking across all platforms.

Oversaw media buying campaigns, optimizing budgets and placements across Meta (Facebook/Instagram) and Google Ads to maximize ROI.

Ensured alignment between branding, creative assets, and digital media execution, maintaining a cohesive and impactful brand presence.

GALLERIA STREET ( E-COMMERCE).
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Marketing & CRM Specialist

Cairo, Cairo, Egypt

Summary

Managed e-commerce marketing and CRM, driving lead generation and customer engagement through strategic campaigns and website optimization.

Highlights

Collaborated with the development team to align website functionality with marketing goals and user experience standards.

Managed website design, SEO, and content strategy, significantly improving visibility and lead generation.

Developed and executed strategic marketing plans tailored to target audiences and industry positioning for e-commerce growth.

Planned and launched email marketing campaigns and newsletters, leading to a 25% increase in qualified leads.

Built brand messaging and values aligned with market expectations, resulting in a 30% increase in customer engagement.

ADAPTIVE SOLUTIONS COMPANY
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Marketing Specialist (Traditional Marketing Planning and Strategy) and Promotions

Cairo, Cairo, Egypt

Summary

Focused on traditional marketing planning, strategy, and promotions, enhancing brand visibility and customer engagement.

Highlights

Developed and executed strategic traditional marketing plans, aligning campaigns with target audiences and industry positioning.

Managed promotional activities and campaigns, ensuring brand messaging consistency across various channels.

Collaborated with sales teams to align marketing efforts with sales objectives, supporting lead generation and conversion.

Conducted market analysis to identify opportunities for brand growth and inform promotional strategies.

Supported the creation of marketing materials and collateral, ensuring brand consistency and quality for traditional campaigns.

KID-TOPIA NURSERY
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General Manager (Traditional Marketing Planning, Strategy and Promotions)

Cairo, Cairo, Egypt

Summary

Managed overall nursery operations, including traditional marketing planning, strategy, and promotional activities.

Highlights

Oversaw daily operations, ensuring high standards of care, safety, and educational programming for children.

Developed and implemented traditional marketing strategies to increase enrollment and community engagement.

Managed staff recruitment, training, and performance, fostering a positive and productive work environment.

Administered budgets and resources efficiently, ensuring financial sustainability and operational effectiveness.

Cultivated strong relationships with parents and stakeholders, enhancing satisfaction and loyalty to the nursery.

SOAD KAFAFY HOSPITAL
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Biotechnology Lab Assistant

Cairo, Cairo, Egypt

Summary

Contributed to genetic engineering research and laboratory operations, applying scientific principles and analytical skills.

Highlights

Assisted in genetic engineering lab procedures, adhering to strict protocols and safety standards.

Conducted precise data collection and analysis, contributing to research project outcomes.

Managed laboratory equipment and supplies, ensuring optimal functionality and inventory control.

Collaborated with senior researchers on various projects, enhancing understanding of biotechnology applications.

Maintained detailed records of experiments and results, ensuring accuracy and reproducibility of scientific data.

EL-ZOHOUR CLUB
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Water-Ballet Trainer

Cairo, Cairo, Egypt

Summary

Coached and developed water-ballet athletes, fostering skill progression and teamwork in a competitive environment.

Highlights

Coached and mentored water-ballet athletes of varying skill levels, improving individual and team performance.

Developed and implemented training programs focused on technique, choreography, and physical conditioning.

Organized and managed practice schedules and team logistics, ensuring efficient use of resources.

Fostered a positive and disciplined team environment, promoting teamwork and sportsmanship.

Communicated effectively with athletes and parents regarding progress, goals, and competition preparation.

Education

MISR UNIVERSITY FOR SCIENCE AND TECHNOLOGY
Cairo, Cairo, Egypt

Bachelor of Science

Biotechnology

ENGLISH SCHOOL OF CAIRO (E.S.C)
Cairo, Cairo, Egypt

High School Diploma

General Studies

Languages

English
Italian
Japanese
Arabic

Certificates

ICDL

Issued By

Various (International Computer Driving Licence)

Traditional & Digital Marketing Diploma

Issued By

American University in Cairo (AUC)

Diploma on Event Planning
Digital Marketing Diploma (SEO & Content Management)

Issued By

IMFND (Integrated Marketing Foundation)

Digital/Traditional Marketing Diploma

Issued By

Canadian Chamber

Fashion Design / Styling Diploma

Skills

Marketing Strategy

Online Marketing, Offline Marketing, Strategic Planning.

Brand Development

Brand Identity, Brand Positioning, Go-to-Market Strategy.

Digital Marketing

SEO, PPC Campaigns, Social Media Management, Content Creation, Email Marketing, Website Management, E-commerce Strategy.

Campaign Management

Multichannel Campaigns, Media Buying, Activations, Performance Tracking, ROI Analysis.

Market Research

Consumer Behavior Analysis, Trend Analysis, Competitive Analysis, Market Mapping.

Event Planning

Event Management, Roadshows, On-Ground Activations.

Client Relations

Client Handling, Stakeholder Management, Consultation, Account Management.

Creative Direction

Storyboarding, Video Production, Photoshoot Management, Visual Styling.

Business Development

New Business Acquisition, Proposals & Pitch Decks, Corporate Client Relationships.

Project Management

Cross-functional Collaboration, Timeline Management.

Budget Optimization

Resource Allocation, Cost Savings.

Data Analysis

KPI Reporting, Performance Analytics, Data-Driven Decisions.

Influencer Marketing

Talent Selection, Engagement KPIs.

CRM

Customer Retention, Lead Nurturing.

Biotechnology

Genetic Engineering, Laboratory Procedures, Scientific Research, Data Collection.

Instruction & Coaching

Program Development, Team Leadership, Performance Improvement.